Kentucky Derby 2017 Social Media Release

This is a proof of concept example for one of my PR classes. The full media kit of this release is located in my digital resume.

**This Social Media Release is fictional. It is not affiliated with the Kentucky Derby in any way.**

Pitch:

Have you ever experienced “the most exciting two minutes in sports?” If not, you’re in luck. The 143rd Kentucky Derby will be held on Saturday, May 6, 2017, in Louisville, Kentucky. Each year, the Derby attracts nearly 375,000 people throughout the week at Churchill Downs. The Kentucky Derby Festival will begin two weeks preceding the race on April 20, 2017.

Background:

The Kentucky Derby is a horse race held every year on the first Saturday of May at Churchill Downs Racetrack in Louisville, Kentucky. The festival is Kentucky’s largest single annual event, drawing 1.5 million people to the Bluegrass State. It includes the Thunder Over Louisville, the largest annual fireworks display in North America; the Great Steamboat Race, featuring the Belle of Louisville; the Pegasus Parade, one of the largest parades in the United States; the Kentucky Derby Festival Marathon & miniMarathon and the Great Balloon Race.

Facts:

  • The gates will open at 8 a.m., and the wagering windows will begin 30 minutes before the first race, at approximately 10 a.m.
  • Mint Juleps will be available as soon as the gates open and will be served until the last race of the day.
  • Tickets can be purchased online through the Kentucky Derby website at kentuckyderby.com or on the Kentucky Derby Ticket Exchange.

Quotes:

“We have been planning all year for the Derby, and we are excited to finally announce when it will take place,” Erik Brown, chief development officer, said. “The 143rd running will be an exciting race, and we hope to sell out Churchill Downs again this year.”

“The Kentucky Derby is one of my favorite races,” said Ashley Lewis. “The experience is unforgettable.”

“We cannot wait for our guest to arrive this year,” Warren Rose, director of visitor services, said. “We have listened to their input and have made changes to fit their needs.”

Multimedia:

 

Video:

https://www.youtube.com/user/kentuckyderby

Social  Media:

  • Facebook
  • Instagram
  • Twitter
  • Youtube
  • Website

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